Origin Story
If you just saw the Barrel Flag in the Brewers’ World Series Championship Parade on the Johnsonville Sausage truck, here’s the story of how the flag came to life…
August 11, 2025 – After a chance post-game encounter with two fans playing “Roll out the Barrel” to celebrate the Brewers victory, an idea hit–if we were to ever have a celebration flag, it should simply have on it… a barrel.
Then we made it.
Opening Day 2026 marks the dawn of Barrel Season. The Barrel Flag was raised for the first time at a tailgate, then rolled out in celebration of the Brewers 14 - 2 win. Barrel 1.
If you’d like your own flag or t-shirt, check out the Barrel Flag Shop link at the top of the page.
Barrel Season is here, let’s keep it rolling!
Featured in the 2026 Milwaukee Brewers World Series Championship Parade
And in stories on:
CBS 58 - March 25, 2026
FOX 6 - October 12, 2026
Spectrum News 1 - October 14, 2026
